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Alana King

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Alana King
How a core brand value, a distinctive asset and intrinsic purpose helped restore Cadbury’s fortunes
20 January 2023 • Alana King, planning director at VCCP outlines the strategy behind the 2022 IPA Effectiveness Award-winning, Grand Prix & Best Demonstration of Purpose (For-Profit), campaign.
About Alana King

Alana King is planning director at VCCP.